Ilford Photo has unveiled the Ilfocolor Rapid Half Frame, a new half-frame single-use disposable camera.
As reported by Inside Imaging earlier this month and Digital Camera World this week, the new 54-shot disposable camera is available now in It is currently available in Australia, New Zealand, and Japan, with availability in Europe and North America anticipated soon.
The Ilfocolor Half Frame comes pre-loaded with ISO 400 color negative film, similar to the Ilfocolor Rapid Retro that is already available. But since it’s a half-frame camera, the usual 27-exposure roll of film now yields 54 different images.
By dividing the standard 35mm frame in half vertically, the Ilfocolor Half Frame doubles the exposure count of its sibling, making the disposable camera well-suited for portrait photography. The typical 36x24mm negative is divided into two 18x24mm exposures as a result.
Half-frame cameras are less typical than standard 35mm full-frame cameras, but they are still not entirely uncommon. The Kodak Ektar H35, a half-frame point-and-shoot camera, was released by Kodak last year. In Johnny Martyr’s review for PetaPixel, he writes, “Easy and enjoyable right out of the box is the Kodak Ektar H35.”
Ilford’s new take on the half-frame point-and-shoot camera sports the same fixed focus 31mm f/11 lens as the standard Ilfocolor camera, which promises “in focus” images from a meter to infinity. The shutter speed of the camera is also set at 1/125s.
A pre-installed, included AAA battery powers the Ilfocolor Half Frame camera, which has an internal flash that recycles in about 15 seconds.
Despite Ilford not having formally introduced the camera in the US, B&H’s product listing indicates that the Ilfocolor Half Frame will cost less than $22. As an aside, the standard Ilfocolor Rapid Retro Single-Use Camera costs $17.95 for 27 exposures.
Like so many “retro” products, single-use disposable cameras have been experiencing something of a resurgence in recent years. In PetaPixel’s guide of the “best disposable cameras in 2023,” the Ilfocolor Rapid Retro makes the cut as the best “retro” disposable camera.
The venerable Kodak FunSaver, the Kodak Tri-X 400 Single Use Flash, the Fujifilm QuickSnap Waterproof, the Agfa Le Box 400 Flash, and the Lomography Lomochrome Purple Simple Use are additional featured options.
Read More: What is a PTZ Camera?
Source: petapixel
